Customer Analysis
Customer intelligence — RFM segmentation, retention & lifetime value.
Customer Growth Trend
New vs churned, with active base over time.
Customer Segmentation
Click a segment to drill into customers.
RFM Analysis
Frequency vs Monetary (size = recency).
Repeat vs New
Last 8 weeks.
Customer Lifetime Value
Projected 12-mo CLV by segment.
Champions0 cust₱0
Loyal0 cust₱0
Potential0 cust₱0
At-Risk0 cust₱0
Hibernating0 cust₱0
New0 cust₱0
Purchase Frequency
Number of orders per customer.
Customer Profiles
Select a segment above to filter.